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The Effects of Cultural Rigidity on Bank Geographical Diversification

By John J. Voyer.

Published by The International Journal of Knowledge, Culture and Change Management

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

The cognitive map of a bank showed that its culture constrained its geographic diversification strategy. Tests using a system dynamics model revealed better strategies.

Keywords:	Bank geographic diversification strategy, Cognitive maps, System dynamics

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0008-2004. Article: Electronic (PDF File; 277.277KB), ISSN: ISSN 1447-9575, MC04-0008-2004.

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